Terms of Placement. Priority Placement at Yandex.Directory

This document is a translation of «Terms of Placement. Priority Placement at Yandex.Directory» in English. In case of conflict between the Russian version of «Terms of Placement. Priority Placement at Yandex.Directory» and this translation - only the Russian version of «Terms of Placement. Priority Placement at Yandex.Directory» is legally binding. The Russian version of «Terms of Placement. Priority Placement at Yandex.Directory» can be found here: https://yandex.by/legal/directory_conditions/?lang=ru.

Format:

Advertisement (text banner): heading (33 characters) and text (75 characters).

Placement*:

1. Yandex.Maps.

Yandex places an advertisement inside an «expanded mark» block.

An expanded mark is shown on the map in connection with a location corresponding to the address of a company (or one of the company’s separate subdivisions) listed in the company’s card in the Company Reference (yandex.by/sprav) (Geographic region of the company’s card)**.

A company’s card, an expanded mark of which contains an advertisement, is accompanied by a special mark on the map and is placed in Yandex.Maps search results returned in response to queries associated with the company’s activities specified in the company’s card in the Company Reference (yandex.by/sprav) above company cards with no advertisement. In this respect, Yandex.Maps search results can display, automatically alternating (Dynamic Impression), up to 5 company cards, which expanded marks contain advertisements, above company cards with no advertisement. The total number of company cards, which expanded marks contain advertisements and which are displayed above company cards with no advertisements, is unlimited. Company cards, which expanded marks contain advertisements, but which were not included in Dynamic Impressions, can be displayed in Yandex.Maps search results together with company cards with no advertisements retaining the special mark on the map.

The following rule additionally applies to company cards recognized by Yandex.Maps as related***: in search results by companies in the Company Reference section of Yandex.Maps above company cards without advertisements, up to three related company cards may be placed, an expanded mark of which contains an advertisement.

2. Yandex.Maps on sites of third parties using Yandex.Maps API service on the terms specified in Yandex.Maps API Terms of Use (https://yandex.by/legal/maps_api/).

Yandex places an advertisement inside an «expanded mark» block.

An expanded mark is shown on the map in connection with a location corresponding to the address of a company (or one of the company’s separate subdivisions) listed in the company’s card in the «Company Reference» section and is accompanied by a special mark.

A company’s card, an expanded mark of which contains an advertisement, is accompanied by a special mark on the map and is placed in Yandex.Maps search results on websites or in the above third parties upon requests consistent with the company’s activities above company cards with no advertisement. In this respect, Yandex.Maps search results can display, automatically alternating (Dynamic Impression), up to 5 company cards, which expanded marks contain advertisements, above company cards with no advertisement. The total number of company cards, which expanded marks contain advertisements and which are displayed above company cards with no advertisements, is unlimited. Company cards, which expanded marks contain advertisements, but which were not included in Dynamic Impressions, can be displayed in Yandex.Maps search results together with company cards with no advertisements retaining the special mark on the map.

The following rule additionally applies to company cards recognized by Yandex.Maps as related***: on a site of the above-mentioned third parties, in Yandex.Maps search results returned in response to queries associated with the company’s activities, above company cards without advertisements, up to three related company cards may be placed, an expanded mark of which contains an advertisement.

Conditions of Display:

1. An advertisement is displayed at Yandex.Maps if a company card is in Yandex.Maps search results;

2. An advertisement may be displayed on sites of third parties using Yandex.Maps API service if a company card is in Yandex.Maps search results.

Requirements to the Advertisements:

The Advertisements shall comply with standards and requirements of applicable laws*** as well as Yandex requirements listed in «General Terms and Conditions Advertising Requirements» (https://yandex.by/legal/general_adv_rules/) available online.

Additional Terms:

1. The minimum and maximum Service periods per advertisement tied with one location (company card) are as follows:

  • Minimum period – 90 days;

  • Maximum period – 360 days.

A service may be purchased for any period from 90 days to 360 days with an interval of 30 days.

2. Upon purchasing «Priority Positioning in Yandex.Directory» service according to clause (b) of “Priority Positioning Price in Yandex.Directory”, advertisements are positioned in expanded marks of all related company cards.

Price of “Priority Positioning in Yandex.Directory” shall be calculated:

C = B * M_g * M_r * P * D, where

  • B (basic) is the base cost per month;

  • M_g (multiplier_geo) is a multiplier from Table 1 defined by the location of an organization;

  • M_r (multiplier_rubric) is a multiplier from Table 2.1 defined by the rubric of the organization according to Table 2. Table 2 and Table 2.1 are available at the website http://download.cdn.yandex.net/support/ru/sprav/files/rubric-price.xlsx forming an integral part of this document. If the company has a few rubrics, the highest multiplier from the rubrics of the organization will be used in calculations;

  • P (period) is a planned placement period (in months);

  • D (discount) is a discount granted according to Table 4.

B = BYN 120 (incl. VAT 18 %)

Table 1

CityMultiplier
Minsk0,8
The Republic of Belarus (other cities)0,5

(b) for company cards recognized as related according to the following formula:

C_ch (Cost chain) = C(1)* (1 / 1^0.3) + C(2)* (1/ 2^0.3) + … C(N)*(1 / N^0.3) , where

C_(1), C_(2), … , C_(n) is the price of «Priority Positioning in Yandex.Directory» service for a company card recognized as related, calculated as specified in subclause a) of clause 2 of these Terms. The values for each company card recognized as related are sorted in descending order, where C_(1) is the maximum cost and C_(N) is the minimum cost;

1/n^q is a multiplier of a branch defined according to Table 3;

n is a serial number assigned to the company card once it is sorted in descending order;

q (discount_coef) = 0.3

Table 3

Serial number (n)Multiplier 1/n^q
11.00
20.81
30.72
40.66
50.62
60.58
70.56
80.54
90.52
100.50
500.31
1000.25
5000.15

Discounts

Discounts are granted to customers of “Priority Positioning in Yandex.Directory” and depend on one-time amount of services purchased by a customer in terms of time (placement period of one advertisement).

Table 4

Duration (days) of placement of 1 advertisementDiscount
From 180 to 33012.5 %
36025 %

 

3. In order to improve the quality of Yandex.Maps system and its services, and to develop new offers for the Advertisers, Yandex may periodically carry out experiments. In the course of such experiments, company’s cards position, an expanded mark of which contains an advertisement, and the appearance of the mark that accompanied company’s card, and other company’s card display terms and conditions may be changed. Any information about such experiments shall be made available to the Advertiser upon its request sent to the customer support service using the feedback form at https://yandex.ru/support/sprav/troubleshooting/favplacement.xml specifying the reason for its submission and the number of relevant advertising campaign. Following the request, the Advertiser will be provided with information about the upcoming experiments that will start within 7 (seven) calendar days after the date of the Advertiser's request, as well as information about the ongoing experiments carried out at the time the request was received.

4. Yandex retains the right to introduce at any time and at its sole discretion any amendments or additions hereto and/or to cancel these Terms. If these Terms are amended by Yandex, such amendments become effective as of the date of making the amended version of the Terms available online, unless another effective date is specified in such amended version.

5. The Customer confirms and agrees that any amendments made to these Terms result in similar amendments to the Contract on Priority Placement at Yandex.Directory and the said amendments to the Contract become effective concurrently with the amendments herein.

6. A company’s card, an expanded mark of which contains an advertisement, can be shown in the «wizard» (https://yandex.ru/support/search/search-wizards/addresses.xml#addresses) with special mark on the map.

_____________________________

* On pages of abovementioned services optimized for mobile devices, ads may not be displayed or may be displayed in a maximum number below that specified above for a corresponding placement. Placement of ads on pages of the services optimized for mobile devices may differ from the spaces for displaying ads stipulated in these Terms of Placement.

** A placing of the company card on Yandex.Maps is not a subject of this Terms of Placement. Company card is placed on Yandex.Maps under conditions of User Agreement for Yandex Services (https://yandex.by/legal/rules/) and Yandex.Maps’ Terms of Use (https://yandex.by/legal/maps_termsofuse/).

*** Company cards (more than 2) are considered related in Yandex.Maps if organizations (separate divisions of an organization) listed in cards have the same name (without legal form and activity type) and have the same activity according to «Yandex.Directory Activity Classification».

One of the following conditions shall be also complied:

1. Company cards shall have the same domain in the company website address.

2. Company cards contain one similar telephone number among other numbers.

**** In the Republic of Belarus will be excluded ads’ impression of the following subject matter: remedies; medical services; medical equipment; dietary supplements; breast milk substitutes; ads of alcoholic and tobacco products; the training and work abroad.

 

Date of publication: 31.03.2017

Previous version of the document: https://yandex.by/legal/directory_conditions/16032017/.

Previous version of the document: https://yandex.by/legal/directory_conditions/30122016/.

Previous version of the document: https://yandex.by/legal/directory_conditions/28062016/.

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Previous version of the document: https://yandex.by/legal/directory_conditions/01062015.

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