Terms of Placement. Priority Placement at Yandex.Directory

This document is a translation of «Terms of Placement. Priority Placement at Yandex.Directory» in English. In case of conflict between the Russian version of «Terms of Placement. Priority Placement at Yandex.Directory» and this translation - only the Russian version of «Terms of Placement. Priority Placement at Yandex.Directory» is legally binding. The Russian version of «Terms of Placement. Priority Placement at Yandex.Directory» can be found here: https://yandex.by/legal/directory_conditions/?lang=ru.

Format:

Advertisement (text banner): heading (33 characters) and text (75 characters).

Placement*:

1. Yandex.Maps.

Yandex places an advertisement inside an «expanded mark» block.

An expanded mark is shown on the map in connection with a location corresponding to the address of a company (or one of the company’s separate subdivisions) listed in the company’s card in the «Company Reference» section of Yandex.Maps (Geographic region of the company’s card)**.

A company’s card, an expanded mark of which contains an advertisement, is accompanied by a special mark and is placed in search results by companies in the «Company Reference» section of Yandex.Maps above company cards without an advertisement.

The following rule additionally applies to company cards recognized by Yandex.Maps as related***: in search results by companies in the «Company Reference» section of Yandex.Maps above company cards without advertisements, up to three related company cards may be placed, an expanded mark of which contains an advertisement.

2. On pages of Yandex.Search results.

Conditions of Display:

1. An advertisement is displayed at Yandex.Maps if a company card is in Yandex.Maps search results;

2. An advertisement on pages of Yandex.Search results may be displayed according to search advertising principles stated in Ad Serving Rules (https://yandex.by/legal/direct_display_rules/) available online.

Requirements to the Advertisements:

The Advertisements shall comply with standards and requirements of applicable laws*** as well as Yandex requirements listed in «General Terms and Conditions Advertising Requirements» (https://yandex.by/legal/general_adv_rules/) available online.

Additional Terms:

1. The minimum and maximum Service periods per advertisement tied with one location (company card) are as follows:

  • Minimum period – 90 days;

  • Maximum period – 360 days.

A service may be purchased for any period from 90 days to 360 days with an interval of 30 days.

2. The Advertisements on search result pages of Yandex.Search are placed with limited targeting.

Geographic targeting is determined upon service purchase and corresponds to the Geographic region of the company card to which an advertisement is connected.

2.1. Geographic targeting may not be changed in the process of Service.

2.2. Geographic targeting is determined for certain areas.

3. An additional restriction on the number of (unique) advertisements applies to company cards recognized by Yandex.Maps as related, i.e. no more than 30% of company cards recognized as related.

4. At the same time, «Priority Positioning in Yandex.Directory» may be purchased according to clause (a) of «Price of Priority Positioning in Yandex.Directory» without discounts section for no more than three company cards recognized by Yandex.Maps as related.

5. Upon purchasing «Priority Positioning in Yandex.Directory» service according to clause (b) of “Priority Positioning Price in Yandex.Directory” without discounts section, advertisements are positioned in expanded marks of all related company cards.

Price of «Priority Positioning in Yandex.Directory» without discounts:

(a) for company cards:

Placement period, days

Price

90

810 000 BYR

Prices include VAT.

(b) for related company cards:

Placement period, days

Price

90

2 430 000 BYR

Prices include VAT.

Discounts:

Discounts are granted to customers of «Priority Positioning in Yandex.Directory» and depend on one-time amount of services purchased by a customer in terms of time (placement period of one advertisement).

Placement period (days) of one advertisement

Discount

From 90 to 150

30 %

From 180 to 330

40 %

360

50 %

 

6. In order to improve the quality of Yandex.Maps system and its services, and to develop new offers for the Advertisers, Yandex may periodically carry out experiments. In the course of such experiments, company’s cards position, an expanded mark of which contains an advertisement, and the appearance of the mark that accompanied company’s card, and other company’s card display terms and conditions may be changed. Any information about such experiments shall be made available to the Advertiser upon its request sent to the customer support service using the feedback form at http://feedback.yandex.ru/sprav/ specifying the reason for its submission and the number of relevant advertising campaign. Following the request, the Advertiser will be provided with information about the upcoming experiments that will start within 7 (seven) calendar days after the date of the Advertiser's request, as well as information about the ongoing experiments carried out at the time the request was received.

_____________________________

* On pages of abovementioned services optimized for mobile devices, ads may not be displayed or may be displayed in a maximum number below that specified above for a corresponding placement. Placement of ads on pages of the services optimized for mobile devices may differ from the spaces for displaying ads stipulated in these Terms of Placement.

** A placing of the company card on Yandex.Maps is not a subject of this Terms of Placement. Company card is placed on Yandex.Maps under conditions of User Agreement for Yandex Services (https://yandex.by/legal/rules/) and Yandex.Maps’ Terms of Use (https://yandex.by/legal/maps_termsofuse/).

*** Company cards (more than 3) are considered related in Yandex.Directory if organizations (separate divisions of an organization) listed in cards have the same name (without legal form and activity type), are located in one region and have the same activity according to «Yandex.Directory Activity Classification».

One of the following conditions shall be also complied:

1. Company cards shall have the same domain in the company website address.

2. Company cards contain one similar telephone number among other numbers.

**** In the Republic of Belarus will be excluded ads’ impression of the following subject matter: remedies; medical services; medical equipment; veterinary services; dietary supplements; breast milk substitutes; ads of alcoholic and tobacco products; real estate services; the training and work abroad.

 

Date of publication: 04.10.2013

Previous version of the document: https://yandex.by/legal/directory_conditions/17122012/.

Previous version of the document: https://yandex.by/legal/directory_conditions/20092011/.